c.Figallo

I’m working with my client, the Farmer-Veteran Coalition, to reach out to more veterans, farmers and supporters via the Web. I maintain their website and blog – build on WordPress, and I’m working with Deputy Director Gail Wadsworth to develop email campaigns for this new organization.

Using Salesforce to build the web-to-lead intake forms, I’ve enabled our three “customer” groups to contact us, describe their needs or services offered, and join our email list. Salesforce, in turn, allows us to generate the lists for email campaigns, which MailChimp sends out and tracks, feeding back in to Salesforce.

All of these services are free to non-profits (WordPress and Salesforce) or exceedingly cheap (MailChimp). We’re also using Google Apps to manage our communications and documents – another free service.

What’s most amazing and appreciated is that each of these companies have adapted their products to interact smoothly with the others. This vertical integration of independent platforms is one of the hallmarks of today’s social Web.