c.Figallo

In this presentation, Dan Pink at the TED conference in July 2009, makes the case that traditional carrot-and-stick incentives only work in a narrow range of business applications, and that what truly motivates workers to do better and to be more loyal are:

• autonomy
• mastery
• purpose

Indeed, using social media as a business tool, in providing the means to communicate and share at a social rather than mechanical level, offers some of these rewards.