c.Figallo

Twenty-five years as a pioneer, innovator, project manager, thought leader and strategic advisor in online community, social media, digital marketing and organizational communications

A wide range of successful client engagements over the years: Fortune 100 companies, nonprofits, social entrepreneurs

SOCIO-DIGITAL COMMUNICATIONS

Executive and Management Positions

• Whole Earth ‘Lectronic Link (The WELL) – Executive Director for legendary, pioneering online community
• Electronic Frontier Foundation – Director, Member Services for renowned advocacy organization
• GNN/AOL -  Director of Community, Beta Community Manager
• Salon.com – Director of Communities, high-traffic online news and discussion site
• Futurize Now -  Community Development Director for groundbreaking corporate consulting company
• Trilogy Integrated Resources – Project Manager for 300 US county-based community web service sites

Social Media and Strategic Consulting

• Cisco Systems – Strategic marketing guidance and social media design for Cisco’s initial customer-facing community
• Genentech/Institute for the Future – Social media design and project management for a community of advanced biology teachers
• IBM/Electric Minds – Community design and operations management for a short-term 20,000 member online community (Deep Blue-Kasparov Chess Challenge)
• Rheingold Associates – Project Manager for three startup online community ventures, produced social media specifications and action plan.
• Nabuur.org – Online community concept, design and planning for a successful global knowledge sharing organization
• WebLab.org – Facilitation Director for two groundbreaking online citizen deliberation projects:
  • Post 9-11 NYC citizen forum:  “Listening to the City”
  • San Diego airport expansion issue “Fly Into the Future”
• World Cafe – Online community design for international group discussion organization
• Grouper – Viral marketing, product development for an innovative social application
• Berkana Institute – Social media strategies for an international collaboration foundation
• Tap In -  Webmaster and strategy advisor for a national health care solutions organization
• Farmer Veteran Coalition – Webmaster and social media strategy for a job-matching organization for military veterans
• McLaughlin-Rotman Institute – Social media design research for an international entrepreneurial learning project
• Were You There – Social media strategy, product development for a Web startup
• EcuNet – Social Media Design for national Christian counseling member association
• Gates Foundation – Project Manager for learning research for international microfinancing projects

WRITING AND SPEAKING

• Building the Knowledge Management Network: Best Practices, Tools, and Techniques for Putting Conversation to Work, by Cliff Figallo and Nancy Rhine; John Wiley & Sons, New York, 2002. “In these pages we write about a basic human drive to share what we know. We reposition that age-old practice at the intersection of two social environments: the modernizing organization and the expanding electronic network.”
• Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge by Cliff Figallo; John Wiley & Sons, New York, 1998.
• “Trust, Identity, Reputation and Learning in Organizations,” a chapter in the book, Creating a Learning Culture, edited by Marcia L. Connor and James G. Clawson, Cambridge Press, 2004.
• “The ‘Listening to the City’ Online Dialogues Experience: The Impact of a Full Value Contract,” co-authored with Steven N. Pyser for Conflict Resolution Quarterly, Tricia S. Jones, Editor.
• Speaking

SPECIAL SKILLS

• Unique knowledge of technology’s intersection with human nature and group dynamics
• Author of two widely respected books on social media – design and best practices
• An extensive track record in management – executive, business, strategic, technical and social systems
• A recognized authority in successful organizational use of social environments on the Web
  • Assessment of needs and appropriate tools
  • Configuration of tools to fit needs
  • Project Management – organization, facilitation, authoring of strategy and action planning documents
  • Public speaking and presentations
  • Writing – from online documentation and blogging to magazine articles and books
  • Analysis – scoping out best possibilities and most dangerous pitfalls in applying social technology solutions
  • Keeping current with evolving technologies and practices – an avid networker with people in the know
  • An eye to the cutting edge and the future – we’ll be there before we know it.

COMMUNITY DEVELOPMENT in the PHYSICAL WORLD

• The Farm – an extended experiment in sustainable collaborative living – construction management, communications and business management
• Plenty International – Field Director – 2 years in Guatemala leading village water system design and installation innovating a collaborative model